$500 or $1,500: which website does your business need?

Choose the Specialist build, from $1,500 inc. GST, if your business has outgrown the Standard build: your services and areas need more than five pages, you take bookings, you work in a regulated industry such as health, or you bid for tenders. It gives you up to 15 pages, a more advanced custom design made for your industry, industry compliance built in, and integrations such as booking engines, Google Business schema and capability PDFs. The $500 Standard build is the smaller option: five pages of your choice, for a business whose site fits in five. Both come with free hosting and no ongoing cost, unlimited revisions, and you own everything. Need more than 15 pages? That’s a custom quote, and we do those too.

Specialist and Standard side by side

A few terms in plain words. Ahpra is the Australian Health Practitioner Regulation Agency, the health practitioner regulator. The ACCC is the Australian Competition and Consumer Commission, the consumer watchdog. Google Business schema is code on your site that tells Google your business details, such as your hours. A capability PDF is a capability statement: a short document that sets out what your business can offer. GA4 is Google Analytics 4, Google’s free tool that shows how many people visit and what they look at.

Either way, the price is fixed before you pay. A 30-minute call locks the scope, price and timeline, and you get a one-page summary in writing before you pay a cent. We’re flexible: if your project needs something different, we work it out with you on the call.

Five signs you’ve outgrown five pages

1. You sell several services. The Standard build gives you five pages of your choice, typically Home, About, Services, a service detail page and Contact, and you can swap any of them. Add up what you need: your core pages, plus a page for each service you want to explain in detail. We count uniquely designed pages, so your privacy and terms pages generally don’t count. If the total comes to more than five, you’ve outgrown the Standard build.

2. You serve several areas. Google’s spam policies list pages “targeted at specific regions or cities that funnel users to one page”, and “substantially similar pages”, as doorway abuse. So each area page has to say something genuinely different about that area, not the same words with the suburb swapped. That takes more pages, each with its own content. How many area pages you have is up to you.

3. You take bookings. Your Google Business Profile can carry a “Book an appointment” link, and booking links can appear on it automatically through third-party booking partners. Every Standard build has a tap-to-call button and a quote or booking form. The Specialist build goes further: booking tools are included in its integrations, so your website can take bookings directly.

4. You work in a regulated industry. Health advertising is a good example. Under Ahpra’s advertising guidelines, advertising for a regulated health service must not use testimonials or create an unreasonable expectation of beneficial treatment. The maximum penalty is $60,000 per offence for an individual and $120,000 for a body corporate. For cosmetic surgery, the Medical Board of Australia says that from 1 July 2023 testimonials are not permitted in any advertising, and practitioners need to review their websites too. Prices have rules too: WA Consumer Protection says if you show part of a price, you must also show the single total price, including GST, just as prominently.

The Specialist build has industry compliance built in, covering Ahpra, ACCC and GST display rules. In practice, we build the layout the rules call for, such as prices shown as total prices including GST, no patient testimonials on clinic sites, and practitioner registration numbers on profiles. Before launch we check the site, and we also check your own words and photos against those rules. It is not legal advice.

5. You bid for tenders. The Small Business Development Corporation of WA says many tender applications require a capability statement. A basic one covers your company profile, core skills, management team, major clients or completed work, products and services, and contact details. Capability PDFs are one of the Specialist build’s integrations: if you already have one, we put it on your site free. Creating a new one is a separate job, quoted separately.

What the extra money buys

• Up to three times the pages. Up to 15 pages instead of 5, so every service, area or audience can have its own page.
• A design made for your industry. A more advanced custom design, built for buyers in your field.
• Compliance built in. We build the layout that rules such as Ahpra, ACCC and GST price display call for, and check your words and photos against them before launch.
• Integrations included. Booking engines, Google Business schema and capability PDFs come with the build.
• A care plan with content updates. The optional Specialist care plan, from $79/month, includes 30 minutes of content updates and compliance update monitoring. The first month is free on every new build, and you can cancel with 14 days’ notice.
• An easier way to pay. You can split the cost 50/50, half at the start and half at launch.

Everything in the Standard build comes too: the editor that lets you change words and photos yourself, SEO for Google and AI search (SEO means search engine optimisation: setting the site up so search tools can find and understand it), GA4 analytics, a mobile-first design that loads in under a second on 4G and is built to score Lighthouse 95+ on mobile (Lighthouse is Google’s speed score), free hosting on your own Cloudflare account, and full ownership of your site, code, content and domain. Copywriting is offered on every build: we write your page words, or help you refine your own, and AI-assisted copy is free.

For context, on 5 November 2026 we read the published package prices of Australian web designers. For about 15 pages, 14 designers ranged from $749 to $17,500, with a middle price (median) of $6,250. For about 5 pages, 13 designers ranged from $499 to $5,995, with a median of $2,500. The GST basis of those package prices is mixed across designers. Some packages also cap your changes: one Perth designer allows up to 2 rounds of changes on 5 pages and up to 4 rounds on 30. Our builds have unlimited revisions at every size. See website cost by number of pages for the full table.

Who the Standard build suits

The $500 Standard build is the smaller option: five pages of your choice, for a business whose site fits in five. It includes custom design, five pages, WCAG 2.2 AA accessibility (a recognised standard that helps people with disabilities use the site), a contact form with spam protection, a tap-to-call button, schema markup, and a handover sheet with every login. You can add pages and development later: they’re quoted up front, before any work starts.

Recent work: a Perth law firm

The Aesir Legal website was a Specialist build. Aesir Legal is a Perth law firm practising commercial law. On its site, a full-bleed Perth skyline video sets the tone, a moving founder portrait gives the practice a face, and one navy-and-orange theme holds the whole site together. An interactive diagnosis tool lets a business owner self-assess, then book. The footer shows the firm’s legal liability statement. See it and more on our work page.

Need more than 15 pages?

Bigger sites are a custom quote, and we do those too. Beyond our fixed packages, each newly designed page is roughly $100 up to 15 pages, with a lower price per page above 15. Blog posts and news articles aren’t counted as newly designed pages. As a guide, 20 pages is about $1,900 and 30 pages about $2,500. The exact price is fixed in writing on the 30-minute call before you pay, and the timeline is agreed in writing on the call too. Quotes are generally valid for 2 weeks.

Bigger sites get unlimited revisions too, until you’re 100% happy with the final site. Hosting is usually free: it’s free on our usual setup, and for a bigger project we recommend the setup that suits it best, so your quote confirms the hosting cost. Bigger builds can be paid 50/50, half at the start and half at launch.

We’re not tied to one platform. We recommend the setup that suits your project, and you choose. If you want WordPress, we build on WordPress, and the price is fixed in writing before you pay. Free hosting applies on our usual setup.

Tell us about your bigger project and we’ll come back with a scoped custom quote.

Frequently asked questions

Is the Specialist price fixed? Yes. It starts from $1,500 inc. GST, and the 30-minute call locks the scope, price and timeline. You get a one-page summary in writing before you pay a cent.

Can I start with Standard and add pages later? Yes. Extra pages and development are quoted up front, before any work starts. If you already know you need more than five pages, the Specialist build covers up to 15.

I already have a website. What happens to it? On a redesign we set up redirects, which send your old page addresses to the new ones. Before launch we set up Google Search Console, Bing Webmaster Tools and Google Analytics for free, and keep an eye on them until handover, generally one to two weeks after the site goes live.

Do I need a care plan? No. Care plans are optional on both builds, and hosting is free on your own Cloudflare account either way. Without a care plan, you look after updates and fixes yourself, but we’re still here: email or call us and we help at our hourly rate.

Ready to pick?

Start your Specialist build, or compare every package on our pricing page.