Give each real location its own page on your website, and give each location its own Google Business Profile (the listing that shows a business in Google search) linked to that page. Google’s rules allow one profile for each location with a storefront. They ask for the same business name on every location, and a local phone number that connects to that location rather than a central call centre. Each location page must be useful in its own right, not a copy with the suburb swapped. Every location adds a page to your site. Our Specialist build covers up to 15 pages from $1,500 inc. GST.

Give each real location its own page

Google’s Business Profile guidelines ask for “a website that represents your individual business location”. Our reading: the simplest way to do that is a page on your website for each location, with each profile linking to its own page instead of the home page.

Each location page should carry the details that are true for that location. Google’s guide to local business markup (structured data, a short block of code that describes your business to Google) says to define each location as its own local business. It asks for each location’s name and address. It recommends the web address of that location’s own page, its phone number, its map position and its opening hours. Google also says your structured data should match the visible text on the page, so those details belong on the page where people can read them.

What to avoid is a doorway page. Google’s spam policies name “pages targeted at specific regions or cities that funnel users to one page” and “substantially similar pages” as doorway abuse. A location page that is the same page with a different suburb name is exactly that.

One Google Business Profile per real location

Google’s guidelines say “There should only be one profile per business”, and “Do not create more than one page for each location of your business”. A business with storefronts is “allowed one profile for each location”.

Not every address counts:

A virtual office doesn’t qualify. A rented mailing address you don’t work from “isn’t eligible for a Business Profile”.
A co-working space only qualifies with conditions. It must have clear signage, receive customers during business hours, and be staffed by your own people during those hours.
A service-area business has its own rules. Google says it should hide its address from customers, and its service area shouldn’t extend farther than about 2 hours of driving time from where the business is based.

Google’s guidelines add that a practitioner shouldn’t have several profiles to cover each of their specialities. A public-facing department that runs as a distinct part of the business should have its own profile, with a name that’s different from the main business.

Ten or more locations? Google lets you add, verify and manage them in bulk through a business group, which also lets you share management of the locations with other people. Bulk verification needs at least 10 profiles from the same business, and service-area businesses can’t use it. Below 10 locations, each profile is verified on its own.

Keep the name and phone number consistent

Here’s what Google’s own guidelines say about names and phone numbers across several locations:

Name. “All locations must have the same name” unless the business really goes by different names in the real world. The name should match the one on your storefront, and “Including unnecessary information in your business name isn’t permitted”.
Category. “All locations must also have the same category if they provide the same service.”
Phone. “Use a local phone number instead of a central call center helpline number whenever possible.” The number should connect to that location and be under your business’s direct control.

Use the same details on the location page as on its profile. Google says “Businesses with complete and accurate info are more likely to show up in local search results”, and that if your info isn’t accurate, your profile might not show up for relevant searches in your area. Google ranks local results mainly on relevance, distance and prominence (how well-known a business is, which includes how many websites link to it).

For the steps of setting up a Google Business Profile, see our guide to getting your Perth business on Google. If you’d rather we set up your profiles for you, that’s part of our separate Growth Advanced package, priced on a call.

How many pages that adds

Start from your own numbers. A simple way to count:

Your core pages, such as home, about and contact.
One page for each service you want found.
One page for each real location.

For example, home, about and contact, plus 3 service pages and 4 location pages, comes to 10 pages. We count uniquely designed pages. Blog posts and news articles aren’t counted, and privacy and terms pages generally don’t count either. How many location or suburb pages you have is up to you: no package fixes a number.

For more on what bigger sites cost, from 10 to 30 pages, see our guide to website cost by number of pages.

Our Specialist build, and bigger sites

Our Specialist build is from $1,500 inc. GST, one-off, for up to 15 pages. It includes:

More advanced custom design, and design tuned to your industry: tradie, allied health, cosmetic clinic, real estate or hospitality.
Industry compliance built in: AHPRA (Australian Health Practitioner Regulation Agency), ACCC (Australian Competition and Consumer Commission) and GST display rules. We build the layout the rules call for, check it before launch, and check your own words and photos against those rules too. It isn’t legal advice.
Integrations included, such as booking engines, Google Business schema (the code that tells Google your business details) and capability PDFs.
Unlimited revisions.
Free hosting with no ongoing cost.
Fast on phones: built to load in under a second on 4G, with a Lighthouse score of 95+ on mobile (Lighthouse is Google’s speed test).
Delivered within 7 business days of the kickoff call.
You own it: the site, its code, its content and your domain.
Set up to be tracked: Google Search Console, Bing Webmaster Tools and Google Analytics set up free before launch, and watched until handover, generally one to two weeks after the site goes live.
An optional care plan from $79 a month, with compliance update monitoring and 30 minutes of content updates. Cancel any month with 14 days’ notice.

Bigger sites are quoted by page. Beyond our fixed packages, each newly designed page is roughly $100 up to 15 pages, with a lower price per page above 15. As guide prices, a 10-page site is about $1,000, a 20-page site about $1,900 and a 30-page site about $2,500. Every build, including sites over 15 pages, gets unlimited revisions until you’re 100% happy. For a site over 15 pages, the timeline is agreed in writing on the call. Hosting is usually free too: it’s free on our usual setup, and for a bigger project we recommend the setup that suits it, so your quote confirms the hosting cost.

We’re not tied to one platform. We recommend the setup that suits your project, and you choose. If you want WordPress, we build on WordPress, with the price fixed in writing before you pay.

Several separate websites, deeper integrations or anything outside the packages is a custom quote, and we do those too.

Our work includes the website for Aesir Legal & Advisory, a Perth law firm practising commercial law. It was a Specialist build.

How the price gets fixed

You start with a 30-minute call that locks the scope, price and timeline. You get a one-page summary in writing before you pay anything. Paying through Stripe starts the build, and any extra pages are quoted up front. You can split the payment through Klarna, and bigger builds can be paid half at the start and half at launch. Quotes are generally valid for 2 weeks. If something about your project doesn’t fit the usual way, we work it out with you on the call.

See every package on our pricing page, or start a Specialist build.

Frequently asked questions

Should each location have its own Google Business Profile? Yes, for each real location with a storefront. Google allows a business with storefronts one profile for each location. A virtual office doesn’t qualify, and a co-working space only qualifies with conditions.

Can I use one phone number for every location? Google asks for a local phone number that connects to each location instead of a central call centre number, whenever possible. The number must be under your business’s direct control.

Do I need a separate website for each location? No. Google’s local business markup describes each location separately, with the web address of that location’s own page, but it doesn’t say each location needs its own website. One website with a useful page for each location gives every profile its own page to link to.

Will you set up my Google Business Profiles? Profile setup is part of our separate Growth Advanced package, priced on a call.

How long does it take? A Specialist build, up to 15 pages, is delivered within 7 business days of the kickoff call. For a site over 15 pages, the timeline is agreed in writing on the call.

How much does a website for a business with several locations cost? It depends on the page count. Our Specialist build is from $1,500 inc. GST for up to 15 pages. Beyond our fixed packages, each newly designed page is roughly $100 up to 15 pages, with a lower price per page above 15, for example about $1,900 for 20 pages. The exact price is fixed in writing on the 30-minute call before you pay.